This Cookies Policy explains more about cookies and why we, LURA Eyewear LLC, 530 E. 8th St., Suite 401, Los Angeles, CA 90014, USA, (“LURA”), uses them.
Cookies are small data files placed on your device. Like most websites, we use cookies and other similar technologies such as pixels and local storage to help the site work properly and make your visits more effective. We also use these technologies to evaluate the effectiveness of our website and marketing efforts, show you relevant ads, and personalize information.

What are cookies?

A cookie is a small file that is placed on your browser or device by the website you’re using or ad you’re viewing. Session cookies are deleted automatically when you close your browser. Persistent cookies remain on your device after your browser is closed. Persistent cookies may expire at a later date or remain on your device until you clear them from your browser or device.

Pixel tags (also called clear GIFs, web beacons, or pixels) are small blocks of code on a website that allow them to do things like read and place cookies and transmit information to the website. Local storage is an industry-standard technology that allows a website to store and retrieve data on a person’s computer, mobile phone or other device. Some examples include device or HTML5 local storage and caching.

What are my choices regarding cookies?

You can modify your settings in most web browsers to accept or deny all cookies, or to request your permission each time a website attempts to place a cookie on your device. You can also delete all cookies that are already on your computer or your mobile device. More information about cookies, including instructions on how to manage cookies based on the browser you use, is available here.

If you disable cookies entirely, some parts of the LURA website may not work properly and you may need to manually adjust your preferences every time you visit our website.

How does LURA use cookies and similar technologies?

LURA uses cookies and similar technologies to deliver, measure, and improve our services in various ways. We describe the categories of cookies LURA and its contractors use below.

Strictly necessary cookies

Strictly necessary cookies are needed to enable you to navigate our website and use its features. Without these cookies, services you have asked for (such as placing an order) cannot be provided.

Performance cookies

LURA uses performance cookies to analyze how visitors use our website and to monitor the performance of our website. These cookies allow us to measure and improve our services.

Functionality cookies

LURA uses functionality cookies to provide enhanced and personalized features on our website and to remember certain choices you make.

Targeting cookies

Targeting cookies (also known as advertising cookies) collect information about your browsing habits and are used by third-party services to make advertising more relevant to you and your interests. These are used by third-party websites such as Facebook, Twitter, Pinterest, and Google+ and are placed when you use social sharing buttons on website.

When you use these share buttons, you will be directed to a page that is controlled by a third-party company which may place a targeting cookie. Your use of a social share button will be subject to the applicable third-party service’s privacy and cookies policies.

HTML web beacon pixels

Our marketing emails may contain HTML web beacon pixels. These tell us whether our marketing emails are opened and whether any links to our website within the emails are clicked. We may use this information to improve and our marketing emails and tailor them to the products that interest you most. This information may be connected to your personal identity.

Third-party HTML web beacon pixels

Our website contains third-party HTML web beacon pixels. The information collected about you via these pixels is used for serving you more relevant advertisements across the Web. This practice is known as “retargeting.”

One of these pixels is called the Facebook pixel. This technology allows us to track visitors to our Website who have a Facebook account and have been referred to our Website by a Facebook page, Facebook application, or Facebook advertisement. The Facebook tracking pixel also allows us to serve advertisements both on and off Facebook. We share information regarding your visit to our website with Facebook, but this will not include any personal information. Facebook uses this information to monitor the effectiveness of our advertising and applications on our behalf. The information we share with Facebook will be used in accordance with the Facebook privacy policy applicable to people in your area. To opt out of having information about your visits to our Website shared with Facebook as a result of the Facebook pixel, click here.

The other pixel is called the AdRoll SmartPixel. AdRoll collects data about your activities on the LURA website. This information may include the content on our website that you view, the date and time that you view this content, the products that you purchase, or the geolocation information associated with your IP address. AdRoll uses the information they collect to serve you more relevant advertisements. AdRoll collects information about where you see the ads that are served by AdRoll and what ads you click on. Any data that is collected via this pixel and used to serve targeted advertisements is de-identified and is not used to personally or directly identify you. AdRoll does not target ads to you based on sensitive personal data, such as information related to race or ethnic origin, political opinions, religious beliefs or other beliefs of a similar nature, trade union membership, physical or mental health or condition or sexual life. To learn how to opt out of AdRoll retargeting, click here.

Our cookies policy does not cover third-party websites

This policy does not apply to, and LURA is not responsible for, the privacy practices of third-party websites or services which may be linked to or accessible through this website.

Changes to our cookies policy

We may update this cookies policy from time to time and we encourage you to review it periodically to stay informed about how LURA is using cookies. This policy was last updated on July 21st, 2016


If you have any comments, questions, complaints or concerns, please contact us at info@LURA.us.